How do you feel about ‘Fast Fashion’ in the fashion industry today?

This is something I have never agreed with, ever since having my dream of starting a fashion business I solely wanted to make pieces from scratch that would almost be a work of art – an item of clothing the customer could keep for ever and would last forever. So the idea that all these big chain companies are flogging out T-Shirts for £2 is hurting the environment, this has been going on for years and its only now coming alight because of the recent uproar about how much plastics are going into landfill and the sea’s.

So huge companies such as Primark, Miss Guided, Boohoo and Asos are making dresses as cheap as £10 and are managing to get them out to the customer the next day! Amazing yes, if I’m going to be honest a few years ago I totally got sucked into this too, it’s a bargain and It can be with me the next day OMG. But lets just stop and think…. so how have they made that dress for £10? Whats the fabric its actually made out of? What happens to all of the left over stock they don’t sell? If they are selling a dress at £5 how are they making any profit or paying their workers correctly when the national minimum wage is £7.83ph. Interesting yes? Starting to ask questions now?

I have worked in many many retail fashion shops over the years, I can tell you now not everything gets sold at the end of each season, it normally heads back to the Warehouse, but what happens after it goes there? Earlier this year Burberry was criticised of burning £30m of stock instead of selling it off cheaply. Or here’s another thought? Why not give it to charities or send it to the 3rd world countries to help those people that don’t even own any clothes! Are they that bothered about their brands image? Do they not think it would help their image by helping those in need.

Food for thought anyway…. here’s a great article on today’s trending topic https://www.bbc.co.uk/news/business-46358969

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